About Us
Founder & Chief Executive Officer
The turning point
The turning point came after the COVID-19 pandemic, when, while preparing for her Civil Services exams, Manika decided to turn her embroidery skills into a side hustle stitching with Sara’s innovative ideas and design thinking. And so, Creativity at Its Best evolved, with a new focus on embroidery hoop art—a heartfelt way to capture memories in thread and fabric. This new chapter marked the birth of a venture dedicated to making meaningful, handmade and personalized gifts.
Co-founder & Chief Technology Officer
Passion that inspires thousands
From sketching superheroes in the margins of my notebooks to experimenting with colors that spoke louder than words, creativity has always been my language. What began as playful doodles evolved into a deep appreciation for visual storytelling, composition, and emotional expression. Over the years, art has not only been a personal refuge but also a lens through which I interpret the world – its beauty, its diversity, and its endless possibilities. Whether through dancing, digital design, photography or mentoring young minds, I continue to explore how art can inspire, connect, and transform. It’s more than a hobby, it’s a lifelong passion that fuels my imagination and shapes my perspective.
Today, Creativity at Its Best is more than just a business; it’s a passion-driven journey that has touched the lives of millions customers across the world. From personalized products and handmade paintings to unique embroidered keepsakes, each piece is crafted to provide a beautiful gifting experience that resonates with our clients.
Our Mission
Balancing studies and business has been challenging, but the constant support and appreciation from our clients has kept us moving forward. Our mission remains clear: to deliver quality, customization, and creativity, one gift at a time. Thank you for choosing us to be a part of your special moments. Let’s continue creating something beautiful together!
