About Us

Welcome to Creativity at Its Best, where every gift is a story, crafted with love and thoughtfulness to celebrate life’s most cherished moments. Founded by Manika Gupta, along with Sara Kansal (Co-founder) this journey began in 2021, fueled by a simple idea: sharing their artwork. With just a canvas and a passion for calligraphy, Manika and Sara set out to explore their creativity, never imagining that their interest and hobbies would one day blossom into a thriving business, 'Creativity at its best' was born as a garage startup at home and with 22 employees today with office in New Delhi (India) and Seattle (Washington)
Manika Gupta
Founder & Chief Executive Officer

The turning point

The turning point came after the COVID-19 pandemic, when, while preparing for her Civil Services exams, Manika decided to turn her embroidery skills into a side hustle stitching with Sara’s innovative ideas and design thinking. And so, Creativity at Its Best evolved, with a new focus on embroidery hoop art—a heartfelt way to capture memories in thread and fabric. This new chapter marked the birth of a venture dedicated to making meaningful, handmade and personalized gifts.

Sara Kansal
Co-founder & Chief Marketing Officer

Passion that inspires thousands

Today, Creativity at Its Best is more than just a business; it’s a passion-driven journey that has touched the lives of over 2,000 customers across India and the world. From personalized t-shirts and handmade paintings to unique embroidered keepsakes, each piece is crafted to provide a beautiful gifting experience that resonates with our clients.

Our Mission

Balancing studies and business has been challenging, but the constant support and appreciation from our clients has kept us moving forward. Our mission remains clear: to deliver quality, customization, and creativity, one gift at a time. Thank you for choosing us to be a part of your special moments. Let’s continue creating something beautiful together!

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